GM Tells Congress It Plans to Slash $600M in Marketing
Ford, Chrysler Less Specific About Spending in Papers Filed Seeking Federal Loans FULL ARTICLE
If GM Has a Brand, It's General Misery
Company Has Eight Brands, but No Brand Messaging FULL ARTICLE
Pepsi Opens a Vein of Controversy With New Suicide-Themed Ads
Prints Ad Depict a Cartoonish Calorie Offing Itself FULL ARTICLE
India, Thailand Face PR Hurdles in Wake of Terror Attacks, Airport Blockade
Travel Campaigns for Nations Thrown Into Turmoil FULL ARTICLE
This Week's Print Issue
What's the Big Deal With Widgets?
They're Cheap, Easy and the Perfect Expression of the Post-Advertising Age. So Why Are Marketers so Slow to Use Them? MORE
MediaWorks
Dell Cancels Back-Cover Ads on Magazines
PC Maker Looks to Optimize Online and Offline Media Mix FULL ARTICLE
The Grinch Tries to Steal Christmas Again
Rash Report: But Fewer People Show Up to Watch Him Do It FULL ARTICLE
Digital
WSJ: Jon Miller Raising Cash to Make Run at Yahoo
Looking at Deal Offering Less Than Microsoft's Bid Last Spring FULL ARTICLE
Blip.tv Adds Its Shows to TiVo Service
Will Viewers and Advertisers Embrace Web Series? FULL ARTICLE
DigitalNext
A Funny Thing Happened When I Cut My Ad Spend -- Nothing
A Recession Will Expose Nonworking Parts of a Marketing Plan FULL ARTICLE
Huffington Post More Valuable Than Some Newspaper Cos.
News Blog's Infusion of Cash Sets It Apart From Rivals Like Drudge FULL ARTICLE
TalentWorks
How to Be Fired
Six Simple Tips for Surviving a Layoff FULL ARTICLE
Small Agency Diary
Running an Agency Means Living in Parallel Universes
Balancing the Billable Day vs. the Creative Way FULL ARTICLE
CMO Strategy
Navigating Recession With CRM, Direct, Online
Q&A: American Airlines' Roger Frizzell on Staying Steady in a Tough Economy FULL ARTICLE
You May Love the Logo, but It's a Dying Breed
More-Subtle Images Pack Bigger Punch, Says Neuromarketing Study FULL ARTICLE
News
November Car Sales Plummet, and Not Only for Detroit
Foreign Carmakers Also Slammed as Consumers React to Bankruptcy Rumors FULL ARTICLE
Axl Rose Wants Dr Pepper to Apologize for Giveaway Stunt
Says Marketer Bungled Free-Cola Offer and Violated Rocker's Rights FULL ARTICLE
No Surprise: We're in a Recession
Downturn Began a Year Ago, and Many Expect It to Continue Through Mid-'09 FULL ARTICLE
Stocks Sink Following Official Recession Announcement
All of AdMarket 50 Tumbles; Sprint, American Express Show Biggest Losses FULL ARTICLE
Ford Considers Selling Volvo
Automaker Had Denied Earlier Buzz That Brand Was on the Block FULL ARTICLE
Agency News
IOC Chooses Cole & Weber to Head Creative and Media Planning
First Project: Getting Youth Excited About Olympic Games FULL ARTICLE
Stella Artois Taps Mother for $30M Global Creative Push
InBev Impressed by Agency's Earlier Work on Low-Alcohol Version of Brand FULL ARTICLE
Global Idea Network
'The Big Donor Show': Issues Marketing You'd Trade a Kidney for
Dutch Hoax Show, Now an Emmy Winner, Did Better Job on Issue Awareness Than Ads FULL ARTICLE
Madison+Vine: News
Susan Lucci Takes Pay Cut as Ads Dry Up for Soap Operas
Detroit's Pain Being Passed On -- Even to Daytime TV Stars FULL ARTICLE
Nazi Films a Hard Sell at the Holidays
Studios Eschew 'Epic' Themes to Tout Serious Movies to Audiences Burned Out on Reality FULL ARTICLE
Hispanic Marketing
Univision, Time Inc. Suffer Wrath of Slowing Market
Hispanic Ad Agencies Fretting at Prospect of 2009 Revenue Declines FULL ARTICLE
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