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chris_chesher's Archive on Jul 07, 2008
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Perceptive artricle comparing Microsoft's past dominance with Google's emerging dominance through exploiting network effects
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Google, it seems, is the emerging dominant company in the Internet era, much as Microsoft was in the PC era. The study of networked businesses, market competition and antitrust law is being reconsidered in a new context, shaped by Google. Google's explanation for its large share of the Internet search market more than 60 percent is simply that it is a finely honed learning machine. Its scientists constantly improve the relevance of search results for users and the efficiency of its advertising system for advertisers and publishers.