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serious1's Archive on May 13, 2008
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We use article marketing extensively to build links both for our own sites and for clients. Article marketing has two objectives: 1. To drive traffic to specific target pages, and 2. To build links to target pages and enhance the SEO focus of those target pages. Here are some tips to increase the SEO impact of your article marketing efforts. Some of these things may seem obvious, but it is surprising how often they are not done by article writers. 1. Make sure your target page (the page you are linking to) is properly optimized for a specific keyword phrase. 2. Include that keyword phrase in the article title. 3. Use that keyword phrase in the link or links pointing to your target page (as anchor text). 4. If you are submitting your article in different versions - using a service such as the Content Spooling Network or Unique Article Wizard - include some variations in your anchor text. For instance, if the keyword phrase you are targeting is "golf swing improvement", use variations such as "golf swing tips", "golf swing advice", or even just "golf swing." 5. When distributing your article make sure you place it on the sites that Google considers the most influential - such as ezinearticles.com - Some distribution services will distribute your article to lots of lower tier sites but leave these better sites out. For a partial list of such sites see SEO and Article Marketing.