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Google helps the web to go social [BBC]

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davidjennings's Archive on May 13, 2008

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social network, google, friend connect

Digital culture

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Google seems to be offering to add a layer of social interaction across sites that have limited opportunities built in. Another step towards social networking as a feature, not a destination (as a Chris Anderson has put it).

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"Many sites aren't explicitly social and don't necessarily want to be social networks, but they still benefit from letting their visitors interact with each other. That used to be hard." Charlene Li, principal analyst at Forrester, told BBC News: "Google is tapping into the 'all things social' heat of the moment, but it's adding a different perspective, not as a data source and social network 'owner' but as an enabler."

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First Saved by davidjennings on May 13, 2008

Description
Google seems to be offering to add a layer of social interaction across sites that have limited opportunities built in. Another step towards social networking as a feature, not a destination (as a Chri
davidjennings on May 13, 2008
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BBC NEWS | Technology | Google helps the web t...

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