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davidjennings's Archive on May 01, 2008
Description
Superbly concise post on the nature of the problems facing the advertising industry. Favourite quote "Extracting attention using advertising agencies isn't suddenly impossible, it's just gradually becoming uneconomic in the West. This is predictable and it's possible to prepare for it - through retraining and re-skilling. Whether that will actually happen is debatable. There may be for a future for some specialist businesses and for a few heritage ones, but that's about it."
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Extracting attention using advertising agencies isn't suddenly impossible, it's just gradually becoming uneconomic in the West. This is predictable and it's possible to prepare for it - through retraining and re-skilling. Whether that will actually happen is debatable. There may be for a future for some specialist businesses and for a few heritage ones, but that's about it.