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davidjennings's Archive on Apr 22, 2008
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It's not clear from this article whether there is substance to this new psychology of persuasion, or whether it's smoke and mirrors. The tendency to coin neologisms ("captology") is not promising.
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The Psychology of Facebook is the brainchild of Professor B J Fogg, a pioneering persuasion psychologist who founded the Persuasive Technology Lab at Stanford. He says: "When Facebook came along I was one of the developers at the launch and what struck me was how there was this new form of persuasion. This mass interpersonal persuasion."