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davidjennings's Archive on Mar 31, 2008
Description
I like the candid bluntness of 50 Cent's management company in saying that the reason they're setting up a Ning social network in 50's name is so that they can send email to all fans. It's opt-in spam (which is fine, of course, among consenting adults).
Clipping
"The thing that separates Thisis50 from MySpace is we control the e-mail database," says Chris "Broadway" Romero, director for new media at G-Unit Records, which handles Thisis50. "We can e-mail members if we want to." Thisis50 isn't meant to be a fan club, but rather a platform for 50 Cent to showcase his music and music he likes, and comment on news and user profile pages. Ludacris' WeMix.com, on the other hand, is more of a hub for aspiring artists to upload their music.