Written on March 29th, 2008 at 12:03 am by Darren Rowse

20 Types of Pages that Every Blogger Should Consider

Miscellaneous Blog Tips 95 comments

When you use WordPress you’re given the choice when publishing between doing it as a ‘post’ or as a ‘page‘. Posts go up on your blog while ‘pages’ are static pages that you can publish without it having to go up on your blog.

There’s a lot of reasons why you might choose a post over a page or a page over a post (that’s for another post) - but today I thought I’d highlight a few ‘pages’ that I have here on ProBlogger as examples of pages that bloggers might want to develop to promote their blog to different groups of people. Some are more essential in my mind than others but all have been helpful in the development of my own blogs.

About Page1. About Page - perhaps one of the most common uses of the ‘page’ function on WP is the good old ‘about page’. Having an about page is essential in my mind as it gives new readers to your blog a snapshot of who you are and why they should subscribe to your blog. This is the page that I go to every time I hit a new blog - if they don’t have one it decreases my chances of subscribing significantly. Read more on adding an about page to your blog.

Contact Page2. Contact Page - I’m amazed how many bloggers don’t have any way of contacting them on their blog. While I understand the temptation not to have one you could be missing out of wonderful opportunities by not giving readers, potential partners, press, other bloggers a way of contacting you. Read more on Why your blog’s readers should be able to contact you.

Press Page3. Press Page - I don’t promote this page heavily (although do mention it on my ‘About Page‘) but use it more when interacting with journalists and mainstream media outlets. The way I use it is to show journalists what others have written about me. I find that in providing a list of previous articles in mainstream media you gain a little credibility and give journalists a head start in finding an angle to pursue for their own potential articles about you. It’s also handy to be able to provide this page to anyone else that you’re attempting to build credibility with that may not be that ‘new media savvy’. It’s amazing how a mention in mainstream media will open doors for some.

Disclaimer Page4. Disclaimer Page - I need to update this page but for the interests of transparency have it linked to on every page on my blog to show readers what I get out of this blog - ie that I make money from it and use affiliate programs. I also use this page to dispel some of the myths and untrue assumptions that people have about me and this blog by sharing some of the ‘costs’ of this blog. I find that this balanced ‘disclaimer’ works quite well.

FAQ Page5. FAQ Page - this page was written with a very selfish motive - to cut down my workload. I get asked a lot of question, many of them repeatedly. As an attempt to answer some of these frequently asked questions I put together some answers for them. I still get asked the questions but being able to point to this page helps. I also have it linked to prominently from my Contact Page.

Subscribe Page6. Subscribe Page - having a page dedicated to how people can subscribe to your blog can be very useful. I don’t link to this from my sidebar any more (like I do at DPS) but do link to it from within posts at times. I find that having a page like this can be useful as some readers don’t understand the idea of RSS or can be worried about issues of privacy or what it means to ’subscribe’. Sometimes having a page dedicated to walking people through the process can pay off.

Advertise with Us Page7. Advertise with Us Page - looking to sell advertising on your blog? An ‘Advertise’ page is an important part of attracting new advertisers and a well written one can cut down a lot of work for you as it’ll help to filter out people by giving them information that helps them to know if your site is right for them. Further Reading: Finding Advertisers for Your Blog.

Series Page - Compilation8. Series Page - Compilation - I’ve used ‘pages’ in two ways when it comes to series of posts. The first way is to put together a compilation page of all of the posts in a series. I don’t do this that regularly but in the example linked to put together the content from all 25 posts on my series on Battling Bloggers Block. I found that some readers really appreciated having the series all in the one place.

Series Page - Central Page9. Series Page - Central Page - the other approach to managing a series of posts with a ‘page’ is to use one as a ‘central links page’ that you update with a link to each post in your series over time. This is what I did in my 31 Days to Building a Better Blog Series last August. The beauty of this approach over the ‘compilation page’ is that it can drive a lot more page views as readers are ’sneezed’ in multiple directions into your blog. It’s also good because it allows readers to be more selective about which posts in a series they want to read rather than reading the full thing.

Affiliate Pre-Sell Pages10. Affiliate Pre-Sell Pages - having a dedicated page for an affiliate program that you’re running can be a very smart move. If you refer to a product that you’re promoting regularly in your posts - rather than linking to the affiliate program link to a ‘pre-sell’ page on your own blog. This allows you to ‘pre-sell’ the product more with a personal message. This is what I do on my AdSense page here at ProBlogger. This doesn’t work for every affiliate program but I find with AdSense that it works well as their landing page can be a little off putting to new potential users of it. It also gives me a little more flexibility with how I mention AdSense in my posts as their Referrals program doesn’t allow html linking. Further Reading: 5 Tips for Improving AdSense Referral Earnings.

Services Pages11. Services Pages - If you offer services to readers then develop a dedicated sales page for yourself and link to it prominently on your blog. The example here is my Consulting page - a page I used to point to regularly. These days I don’t offer these services any more (due to workload) so have not promoted it for a while. I find that when you have a dedicated page to selling your services you can sell yourself much more expansively than just a quick mention elsewhere on your blog.

Key Information Pages12. Key Information Pages - Do you have information that you’re constantly providing to people over and over again (whether in blog posts, via email or in other ways)? Make a page about it and keep the link handy. That’s what I did with my b5media page and have found it to help me cut down my workload in answering questions about the network. I also link to it in my navigational bar here on ProBlogger and it’s lead to some great opportunities. You could do this with any business or product that you’re associated with.

Landing Pages13. Landing Pages - this page is an example of one over at DPS that I used last year as a landing page for an ad campaign that I ran. If you do choose to run an ad campaign to promote your blog then it’s much wiser to link your ads to a dedicated landing page than the front page of your blog. Read more on Advertising Your Blog and on Landing Pages.

Sneeze Pages14. Sneeze Pages - one great way to propel people deep within your blog is to develop a Sneeze Page or a ‘Best of’ page that highlights some of the better articles on your blog around a particular theme. Put links to these pages on your sidebar or refer to them in posts and you’ll see your page impressions per visit statistics go up.

Testimonial Pages15. Testimonial Pages - if you’re selling something (even if it’s yourself) to have some sort of a testimonial page can be very worthwhile. People base buying decisions increasingly upon the opinions of others - so capture some of these opinions and present them.

Event Specific Pages16. Event Specific Pages - speaking at an event? Create a ‘page’ specifically for those at it and mention that you’ve done so in your presentation. This way you can tailor a specific message to those visitors, their needs, your presentation and ’sell’ something to them (whether it be subscribing to your blog, buying a product, selling your services or getting them to read certain pages on your blog. The example I’ve given is from a conference I did this time last year. I also used to have a section on that page selling a product that I mentioned in the presentation and it converted quite well.

404 Page17. 404 Page - when people arrive on your blog to a page that has been deleted, follow a dead link etc and end up on a default error page on your blog you’ve got a wasted opportunity on your hands. Customize your error pages to help readers find what they’re looking for or at least find something else that might interest them. Further Reading: How to Create a Custom 404 Error Page for Your Blog.

Special Projects18. Special Projects - Last year I participated in a charity event called (Movember). Rather than letting this event completely take over my blog for the month I created a dedicated page for the event that those who were interested in could follow my updates on.

Guest Blogger Page19. Guest Blogger Page - I’ve never spoken publicly about this page on ProBlogger before but it’s a page that I provide to guest bloggers of ProBlogger with some guidelines on how to write for this blog. I’ve done the same thing for DPS and have found that it’s been very useful. I get more posts that are written in a format that I can use and it’s cut down a lot of work for me.

Archives Page20. Archives Page - there are numerous ways that you can present that archives of your blog. It becomes more challenging the larger your blog grows to be able to direct people back to your best previous work and a dedicated page can be helpful in that process rather than just presenting a list of categories or dates on your site bar. What I’ve attempted to do with mine is to provide a page with dated archives but also categories with some suggested starting points.

Some of the above ‘pages’ can of course be created from ‘posts’ on your blog (and there might be some good reasons for doing so) however my preference is to make them ‘pages’. In most cases this is because I prefer these pages to not be date specific. The way I have my links set up here at ProBlogger posts have dates showing and in the link structure - but pages don’t. In many of the above examples I also didn’t want to page to show up in my blog’s RSS feed or categories - but preferred them to be standalone pages.

What page types would you add to the above list?

Update: Some great suggestions in comments so far. I agree that a privacy page is a good one, as is a comments policy (I have one of these but wrote it as a post - I think it’d be more appropriate as a page though). Another one that I should have included is a ‘resource’ page - a page that lists recommended resources, books, courses etc. Lastly - I should have included a ‘blog roll’ or ‘links’ page. Thanks for everyone’s suggestions - keep them coming.

Buy ProBlogger the Book

95 Responses to “20 Types of Pages that Every Blogger Should Consider”

  • I’m sure I’m not the only person who’ll notice the lack of a privacy policy page in the above list, especially now that Google seem to be requiring it from all their publishers.

  • Excellent compilation! Now I have to get to work implementing some of these on my blog.

    Lane of VeganBits.com

  • Hey, it’s a power list!

    This is great info, I never would have thought of half of these.

    Bookmarked…

  • great post darren!
    have just stumbled upon it!

  • Though I agree that these are 20 pages every blogger should consider, I don’t think most are necessary. I think the About, Disclaimer, and Contact pages are a must. Advertise is a must for a larger blog.

  • ~ Comments Policy
    ~ Privacy Policy
    ~ “About guest posters”: a very short bio and link to the post(s) of all our guest posters, which has in turn drummed up enthusiasm from new guest posters who want to see their names on the list!

    For a long time, we had contact information as part of the About Us page; as soon as I made it a seperate page with its own link in the side bar, the amount of communication we had from readers trebled. So it’s worth making “contact us” very, very obvious.

  • Darren, as always, you are a source of amazingly useful info. Thanks.

  • These are all great pages, my only problem is I got: an archives page, a contact page, a subscribe page, and an about me page. I just fear that I’m going to have too many pages and start to overwelm.

    I do however like the series page, guess blogging page and the services page

    great article!

  • This is a brilliant and very useful article. Thanks Darren.

    Regarding the press page, I suggest adding PDF link or some excerpts because you never know if those links will stay 6 months from now. Most of the USA Today stories that are in my bookmarks return a 404 now.

    I create a new post for every mention in the print media under a “quotes” category and also include a screen capture - http://www.labnol.org/category/quotes/media/

  • These are some great ideas that I wouldn’t have previously considered. Now to tweak my theme to handle all the new content.

  • I thought Wordpress didn’t allow advertising including affiliates. Not true?

  • In my opinion the press page is one of the most important. Very good article. A blog owner could use just about every page you mentioned. All are good ideas!

  • I’ve also got a “learning center” page which has been helpful to my visitors. It’s where I’ve posted some helpful instructional audio and video about my niche topic. You can also find these scatter throughout my blog posts, but having them all in one place has been good

    Great list.!

  • I’ve never seen the guest post page. I bet you’re going to get 100’s of guest posters now.

  • Those are great page ideas. But I have to choose for I cannot have too many tabs at the top! What I have done is to combine some of your suggested types - a how to search this blog page which then explains archives, search box, labels and my hub links in my side bars.

  • I think that having a contact page is always a good idea, especially if you don’t like the idea of putting your email address in plain view for spammers to harvest — not that much spam gets through most filters these days.

  • I second the earlier comments about a “privacy policy” page being important. Call me self-absorbed, but I publish a stats page too.

  • I’ve heard of squeeze page but sneeze page is new to me. I will try to incorporate this soon.

    Must read post!

  • Excellent post. Many bloggers (myself included) forget to include a lot of this useful information on our sites. Thanks!

  • @Cibire: It’s my understanding that sites hosted on Wordpress.com (free) do not allow affiliate advertising, however Darren is likely referring to blogs served by a 3rd party host, but using a WordPress front-end.

    This is a an excellent resource, Darren! Thanks for putting it together.

  • @beadinggem

    if you are using wordpress you can modify it to exclude certain pages from the page list - you need to modify the php code in the template - there is info on the main wordpress.org site

    Darren, very useful list - will certainly give your readers some ideas to aide their readers

  • I know i m repeating the same stuff others would have said by now.. Extremely Useful Stuff.. Thanks for the compilation..

  • I love the customize the 404 page, page. That one I did a while back and it can be very effective if you have something posted other than the standard, page can’t be found.

  • I’ve always wondered about certain pages on blogs and why some bloggers had them and some didn’t. You definitely have covered all of your bases, which is why we like Darren. *=)

    Great post!

  • @Cibire - that is indeed for blog hosted at wordpress.COM, but for people running a stand-alone copy of wordpress (from the dot ORG) you can run as many ads as you like.

    I like the list, just remind people they probably don’t need *all* of them. ;)

  • Some fabulous ideas in there, a couple that I missed and can use. Thanks a bunch.

  • Great post. What about including a dynamic sitemap?

  • This is a great blog post, with some really overlooked ideas to help new readers get into old discussions and find great posts in the archives. Definitely can elevate a blog from a news source to a news resource.

  • When I first started blogging I did an Analysis of Top Bloggers post to see how the best of the best did things. Of the 15 or so blogs I looked at I was most impressed by your Archives page.

    When most people took very little time to create there about page, you put some work into it and made it a very usable page.

    Seeing just a list of months and years isn’t very usable unless you have an exact need for it. I love how you present multiple ways to digest your past posts.

  • Thanks for the very helpful list! All the best, Brad Newman

  • This isn’t something that every blogger should have… But for those of us with source code, a License page describing the “default” license for the code is a good thing.

    Kevin

  • Why do you keep finding things that I haven’t done or thought of?

    Oh well back to work.

    Good post.

    The Masked Millionaire
    http://www.TheMaskedMillionaire.com

  • I would suggest a “Where I’ll Be” / “Events” / “Where to Find Me” page showing which conferences you’ll be attending/speaking/presenting at if you’re on the move a lot.

    Great post, one of your best.

  • Any thoughts on how to jumpstart a Press Page if there aren’t any interviews, articles, etc. about the blog or the blogger to link to?

    I have had a few of my posts picked up by Reuters and other news organizations through Blogburst and NewsTex, would those be appropriate to link on a Press Page? (They’re “just” blog posts, but republished by major news organizations. For any press so unsavvy of the new media to need help, they look a lot like “clippings”.)

  • I like the idea of a FAQ page. That would be really useful for me. Thanks for the tip!

  • Way over my head, but I’ll try to work on the list one page at a time, thanks Darren…

  • One of most important posts, thank you Darren

  • Feedback page. It’s a great way to put this page with commenting system. Publishing what your readers have to say to improve your blog reassures your commitment them.

    Isn’t it worth having one on every blog site?

  • Some great ideas in there Darren - I recently added a Blogroll page (now automatically updated courtesy of newsgator) which helps show all the other Blogs that I visit on a regular basis.

    Jas
    http://www.jasonslater.co.uk

  • Awesome post Darren - I will have to implement some of these over the weekend - However - I do see one important Page that you left out.

    The “What is an RSS Feed”, page to help those who are new subscriber to your feed.

    I wrote about it on my blog, in my top lists of ways to build your subscriber base.

    http://www.theresabloginmysoup.com/blogs-need-to-eat-too-feed-your-blog-with-39-ways-to-build-your-rss-subscriber-base-so-easy-a-slackjawed-yokel-could-do-it/

  • Thanks for this informative compilation, Darren. I’ve got reading to do then I have some work ahead of me. Great article!

  • Question for Darren and the commenters: what makes a good privacy page? I’ve been meaning to set one up, but I have no idea where to start.

  • Darren,

    Awesome post. Fantastic stuff on the pages.

    I love customising the 404 page. You can have a real blast with it, branding it in the style of your blog.

    One page I’ve been thinking a lot about is the “LINKS” page. I’ve always thought there was a lot more to Links than just displaying them with a descr. in the Sidebar. I’ve not used them in my last couple of blogs mostly because I couldn’t get around the problem.

    I don’t want them displayed as a list. I want them contextual. If building community is important, then I want keywords for them, so that when I use keywords, they appear at the bottom of the post, like “Related Posts”. But also, in a single Links page, it’d be awesome to have them grouped in a number of different ways.

    We are about community, and Links should be a bigger part. Although I’m not a guru by any stretch, so could be way off the mark.

    Will think some more about it.

    @patrick: You probably want to use tinyurl or another service for stick in post urls. Screws over the site. But then you probably saw after commenting :).

  • added a few thoughts as an update at the end of this post - thanks everyone for your thoughts.

  • Hi this is very helpful, can you look at my about page and tell me what you think? too business?

  • Wow, that post gave me all kinds of great ideas. Thanx Darren
    I’m definitely going to be implementing some of this stuff. I just found this blog today, but what a wealth of info here!

  • Cool, very cool even, but now I have even more work to do.

  • I like the 404 page that you have in your blog. Interesting one you’ve got.

  • Highly informative, as usual

  • Great post Darren…wow, I need to get busy!

  • Absolutely nice post Darren … however i find more pages which should be considered :
    1. Job Board Page (like problogger.net has - how did you miss this Darren ;-))
    2. Blog Page (Many companies have this page on their website, not applicable if you are a blogger)
    3. Feedback Page
    4. Report A Bug Page
    5. Submit Page
    6. Log-in Page

    I guess i can list few more …

  • Wow!

    What a co-incidence. Just today I was doing a comparison on my own between posts and pages. Actually I have a new site and am planning to host my wordpress plugins and themes using pages. But the problem is they aren’t included in the main site feed. I’m not even able to get a feed for the subpages belonging to a page. The idea is I want my readers to be able to subscribe to a wordpress plugins or wordpress themes feed which will update them when ever i release a new feed or theme. Currently the structure on my site is like this

    Wordpress Page
    >Plugins Page
    >>Individual Plugin Pages
    >Themes
    >>Individual Theme Pages

    Do you have any idea how I can achieve what I want, that is if you understood it in the first place.

  • @Kim: Check out this Privacy Policy generator:
    http://www.the-dma.org/privacy/creating.shtml

    Also useful is the Disclosure Policy generator:
    http://disclosurepolicy.org/

    This idea could perhaps be folded into the About page, but a standalone “hub” page is sometimes appropriate, where you present your lifestream and/or link to your various social networking accounts.

  • Excellent idea on the affiliate pre-sell page. I hadn’t even thought of that before. You could even use the same page for adwords…I guess.

  • I always learn something useful when I visit your site Darren!
    I’m certainly going to add some of those pages to my new
    blog.

    Thank you,

    Fran

  • A great list. I need to work on my blogs and add some of these pages. I always love your posts!

  • Thanks very much for this article! Highly informative - I’m just starting to work on my blog so this is going to help me a lot.

  • Fantastic post, absolutely love the clever workings here and will most certainly adapt a few of your ideas to my site.

    Thanks Darren!

  • Awesome post Darren! Some of the things you listed are so obvious I’d never think of them.

  • Great post, Darren.

    Thanks for all these page ideas — I’ve taken quite a bit of time today to actually create some of these pages in a nice (slightly creative) way.

    Thanks for the suggestions!

    *bookmarked on delicious*

  • Wow Darren! You gave me a great idea with this “page post” for something I’ve been trying to figure out how to do on my blog.

    Thanks for, as usual, a great post!

  • One kind of page is still missing: the pay me a beer page, or the donation page (in Italy is more efficient to ask to pay me a coffee…)

    For who write software, plugins or free services, ALWAYS put a donation page. You can have two effect: receving money without do nothing… or give a way to someone to ask for improvement in your free stuff giving him the opportunity to “thank” you.

  • Great post Darren.

    Really useful and practical information. It is always great to get back to basics, and use these pages as the foundation in building a better blog.

    Thanks for the tips.

    Josh
    http://blog.joshanstey.com

  • This is “state of the art blogging”. I’ve had this page in my browser for a couple of days now and guess I will have to print it out to avoid losing it.

    Thanks for the awesome post Darren!

  • Great post Darren. I also like what “Sue @ TameBay”, “Kevin i” and “Aziz” have suggested in their respective comments.

  • Thank you Darren. While I have created some of the pages you mention on my own blog, you’ve mention quite a few I never thought of including.

  • Fantastic!

    Next month Christian Fiction Blog will move back onto Wordpress. I tested wordpress for a year in 06, but didn’t have a plan to make this blog stay in the black and I was working on becoming a published author. I returned to blogspot(I never deleted the blog) but found new life for the blog and a better direction, and I can still use the blog without it deterring my novel book release. This post helps me determine what I need and it also shows me solutions to the problems I had with the old gospelfiction dot com. All these pages will make my blog more focused and a central spot for what is that I do as a writer. Thanks. I will be working on these pages this week.

  • Maybe I’m blind or an idiot (ok I know I’m an idiot) but I had trouble locating most of these pages on the blog. What am I missing?

  • This is an extremely interesting post. I am wondering why i dont have any of those mentioned on my site. I think i will spend my coming weekend on upgrading my site with all the useful information that i have ignored till now. Thank you Darren.

  • Reading this posts makes me realise so many things and not all of them related only to blogs. For instance attention to details, why I am doing what I am doing or not, etc. I am going to do some serious soul -searching and I hope I end up with some answers and next actions. Thank you for the very useful and exciting tips given here.

  • Darren,

    This is an awesome post - I never thought of more than 10 of them :)

    Great advice, great impact guaranteed.

    Cheers!

    Ivanpw
    http://noobpreneur.com

  • Great information. From my starting point of never having used a blog before, I’m almost tempted to start.

  • As always you keep me busy with new task for my blog. A nice list of resources to making our blogs even better.

    Megan

  • Another great post! These are really simple ideas that I think we all forget at times but make a huge difference in our blogs appeal. I know I’m missing a few of these for one and will be adding some others I never had thought of before this.

    Thanks!

    Chris
    http://phofuki.com

  • Very useful ideas, thanks

  • Great post…those are some really nice pages that you talked about. A lot of people don’t know about them.

  • Darren, I would like to set up an archives page. I like yours with years followed by links for each month. Do I need to have an archives.php as a page template? I sound like I must know what I’m doing, but I really don’t have a clue about how to set up a php page template - I just know how to use words that mean something to those who understand the words. :-)

    Could you point me to something that would help me set up an archives page?

  • I figured out how to set up an archives page, but I still like the layout of yours, Darren.

  • Nice list. What about a multi-media page? A list of all the videos, audio file, PDFs and downloads sorted by media type?

  • It was a brilliant post. It helped me a lot. If you get the time to visit my site you would know :)

  • Nice post…. I couldn’t have thought of more than 5 pages….

  • This is ONE of the BEST blog HELP/tips post I’ve probably ever read. EXCELLENT, excellent ideas. There’s no doubt you know your sh!t dude. Keep up the great work. Now I have tons of additions to make on my MaxTheITpro and Go Africa Go! weblogs. Damn you Darren! :-)
    BTW, I’m soon about to take the ExpressionEngine for a spin since it’s built on the powerful yet easy-to-use CodeIgniter PHP framework. Has WordPress improved with any new goodies over the past 6 months or so?? I kind of like Blogger and the deep pockets of its parents, but I do realize it’s limitations…unless Google has something up it’s sleeves. Hopefully they do! *crosses fingers*

    Peace & piece! :-)

    - Max (aka MaxTheITpro)
    blogs: http://MaxTheITpro.BlogSpot.com
    http://GoAfricaGo.BlogSpot.com

  • Why do you need a landing page, when a great blog post can be used ?

  • Another great article with super ideas! I have been working on a few of these options, though I’ve discarded as not relevant to my style. Particularly interested in creating an “ARCHIVE”’s page as I find that there are many older posts of my journal that have disappeared into the binary void!
    Lot of good ideas there. Your support of this industry is truly appreciated.

  • That should read “… as not all are relevant to my site …”

  • Fantastic post, absolutely love the clever workings here and will most certainly adapt a few of your ideas to my site.

    Thanks Darren!

  • Awesome list. Thanks for sharing this with us. I agree that ‘pages’ is often overlooked feature of the blogging software, especially, for self-hosted blogs.

  • Great list, thanks!! I happened upon this list while searching for something else, but I really need this and tried to put it to good use. Thanks!

  • The landing page is a great idea. Not many people associate landing pages with blogs.

  • Awesome post Darren! Some of the things you listed are so obvious I’d never think of them.

  • Great post Darren. Thanks for the tips!

  • After reading this i decided to add a rss page, advertising page and a FAQ page to my blog…

  • In my opinion the press page is one of the most important.
    Great list, thanks!

  • I was looking at one of my blogs the other day wondering what to do to organise it better. Your ’series’ page is a cracking idea. Thanks.

  • Is a privacy page really a Google requirement? I hadn’t heard that before.

Leave a Reply




Site Meter
Close
E-mail It