Virtual Learning Environments - the Future of Internet Marketing?

I have been thinking recently about Virtual Learning Environments (VLEs), as they seem to be ideal for the delivery of ‘paid for content’. In particular eCourses, which could range from Internet Marketing to Knitting!

This type of delivery is going to become huge in Internet Marketing. eBooks will still have a place out there, but with the increase in computing power, and the speed of the average net connection, rich media is the way forward for content delivery.

There are various ways this type of content could be delivered:

Blogs

Your material could be put on a blog. The advantages here are that it is a very flexible platform to publish any sort of media on, from videos and podcasts to articles and images. Plus it would be very quick to get set up.
The downside is that if you have quite a lot of content, this format doesn’t lend itself well to structured learning. How do you tell people what material you need them to look at first, without having to create an index page that links to all your content pages and blog entries?

Content Management Systems

I looked at CMS systems such as Drupal quite seriously. You can customise them quite easily, and add navigation through various administration panels. But it’s still really only 1 step away from a blog, and has some of the same disadvantages.

Open Source VLEs

Now we’re getting a bit closer. There is an open source package called Moodle, which is built specifically to admininster and deliver courses. It has modules for payment, course enrollment, blogs and forums. Various media can be embedded in it’s pages.

But I found that this might be a little too structured, depending on your needs of course. If your material is to be delivered over a fixed period of time, Moodle is probably ideal. But if your content is a little more open ended, lets say for a membership site where the content just keeps on expanding, this format might not quite offer that sort of flexibility.

Custom Built

Now I can tell you what my next project is going to be! I found a new site called the Encyclopedia of Life. It’s aim is to catalogue every species of animal on the planet. No I’m not getting into animal conservation. What I did notice is the layout of their pages. Just go and look at them now (if it’s working, they had some problems with their servers due to load). Take a look at one of the animal entries. They are just beautiful.

polar bear layout

See how much content they managed to get on 1 page! Everything is Ajax, so there is no page reloading. There’s a tabbed media frame at the top, which can display images, video, maps, audio. Then there is a contents panel on the left, with an Ajax refreshing content pane in the middle.

Now relate that page to the delivery of course content. Wouldn’t it be great to deliver your content in an environment like that?

A Framework in Development

So, with that in mind, I am going to be developing a new framework which will concentrate on the delivery of new media on the web. So watch this space!


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6 Comments so far »

  1. Mark McCullagh said

    am March 5 2008 @ 1:18 pm

    I think that VEI have tremendous potential on the internet. Brian Clark of Copyblogger noted this trend and offers a course on this called “Teaching Sells”, I think.

    I haven’t taken the course but I hear that it is excellent.

    That page on Polar Bears looks really nice.

  2. AnneMarie Callan said

    am March 5 2008 @ 2:01 pm

    Great article, thank you - and this could be something I would also be looking to implement for my new website, in the future too.

  3. Darlene Norris said

    am March 5 2008 @ 5:02 pm

    I’ve been thinking about ecourses, so this is a very interesting topic for me. I didn’t realize all this stuff existed, so I’m curious to learn more!

  4. Misha said

    am March 5 2008 @ 9:46 pm

    Sure I will watch the space :)

    I use CMS now, and yes, I’m not happy with what I have, and it is not that easily modifiable… And the whole idea of my site is being a place where one can learn… I can relate to your every word, probably - but I don’t feel qualified enough to write the platform myself - so I’ll watch and see :)

    Misha
    Defensive Driving

  5. The Story Lady said

    am March 7 2008 @ 10:30 pm

    Great article - and I look forward to seeing what you create.
    Ronda

  6. Diane Corriette said

    am March 8 2008 @ 12:55 pm

    I definitely believe in the power of virtual learning environments, especially those that provide audio and video content. And the easiest way is to provide a free eCourse and send messages out through an autoresponder! Add an affiliate link in each lesson and you can earn an income too. Its great stuff and pretty easy to put together.

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