Wetsuit stuff

Clipping

n some ways life was easy for me when I began as a wetsuit manufacturer. I didn't have to explain why my wetsuits were better than anyone else's, or why my rubber was superior, or different. I had no competitors. I did have other problems, such as answering ad nauseum, "Why do triathletes need wetsuits?" It didn't take long for people to figure out the answer to that one, and within two years I had a couple of competitors. Now, 20 years later, there are no fewer than a dozen companies making wetsuits that deserve to have their brands purchased. No, these companies don't face the question, "Why wetsuits?" Now the question is, "Why your wetsuit?"