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rax_lakhani's Archive on Nov 03, 2007
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79% of journalists out of 29,000 polled turn to social networking for news leads and 62% obtain less than 10% of their content from PR firms today. One-in-three journalists contribute to blogs. 91% of journalists prefer to be contacted by email and 70% rely heavily on visual attachments. And because of the evolving social media, 49% see a growing divide between PR professionals and the media.