What is Co-registration?

The web is a very interactive place, there are truly millions of opportunities for advertisers to interact, showcase products, and gather information and leads from potential buyers. There are millions of missed opportunities every day for publishers and web site owners, businesses, and advertisers to monetize and tap the unlimited potential of web traffic.
The reason for these missed opportunities is that site owners and advertisers have been unable to systematically or reliably convert traffic to it's maximum potential. Every web visitor is a consumer. There isn't a human being on this planet that doesn't participate in commerce. Every web exposure is an opportunity to maximize commerce and with an automated and intelligent system that links your business to web traffic, you too can participate in the intelligent monetization and maximization of all of your transactions.

The textbook definition of co-registration is as follows: "Co-registration is the practice of one organization, on its own subscription and membership registration forms, offering subscriptions, memberships or leads to another organization."
This is a very basic definition that does not discuss the in's and out's of how to manage and run a successful co-registration campaign, and this simple definition also leaves out a lot of the technical aspects that define what makes co-registration the highly powerful web monetization opportunity that it is.
While a true understanding of everything there is to know about co-registration cannot be acquired from one solitary document, we will attempt to give you a high enough level of understanding here, so that you can make the informed choice to utilize co-registration as a traffic monetization and or lead generation system for your business.

"Wherever there is traffic and consumer interaction, there is a place for co-registration"

Here is an example of classical or textbook co-registration process:

A Consumer searches for Golf Clubs.

The Consumer reaches a site that has a Golf related newsletter.

The Consumer selects to subscribe to the Golf newsletter.

The consumer is showcased a number of similar related product offers and coregistration info is gathered.

The Consumer makes an informed choice on whether or not to subscribe for additional information.

The Consumer opts to subscribe to secondary offers.

The Consumer receives follow up information from the companies to which they have co-registered.

The Co-registration advertiser receives a lead.

The site owner is paid a commission for the lead.

The Site owner gathers info about their visitors which can be further utilized for continued marketing practices.

 

As a further example, most people have signed up at one time or another for a web based email address such as a Hotmail or a Yahoo address. Most people will recall that during the registration process they were given the opportunity to subscribe to various newsletters by checking on a checkbox for the newsletters of interest on the registration form.

What is Co-registration 2.0?
To understand Co-reg 2.0 you have to understand Co-reg 1.0.
The above examples are classic textbook examples of co-registration 1.0. It was assumed that the only situation where co-registration was deemed applicable was during the subscription process or during a form submit. There are still a number of companies that operate co-registration services in this manner, but where they lack is in the AUTOMATION and NETWORK aspects of the business, and also the limitation of only being able to create transactions during a subscription process such as a form post submission. With the advent of Web 2.0, consumers now have a nearly unlimited means to interact with the web sites that they visit, thereby increasing the number of exposures where information and co-registrations can be obtained! Our comapny, Exclusive Path Inc. Exclusivepath.com has developed the only patent pending Web 2.0 suite of applications and services for site owners and advertisers to participate in.

Does ExclusivePath.com incentivize consumers to co-register?
All registrations and consumer interactions on the web are incentivized in some manner. Typically consumers will subscribe to content, download software, ringtones, or register to gain entry to high quality content.
When you consider how consumers search for information on thousands of topics daily, it becomes very attractive to capitalize on these transactions. We do NOT however offer paid incentives for consumers to register with us.

How is the Co-Registered data shared?
There are several options available for Exclusive Path clients.
Generally however the data is shared between the site owner, the advertiser, and the Exclusive Path network although specialized campaigns can be negotiated.

Is it possible to trigger spam complaints by contacting co-registered leads?
ExclusivePath.com offers Opt In leads only and does not deal with Opt Out leads. All records are stamped with time/date ip address, additionally the source url's are registered to your domain, any complaints received will have very little impact.

In what format are the co-registration leads delivered?
The usual fields gathered include: Firstname, Lastname, E-mail, IP Address, Timestamp, Your domain as source URL, Mailing Address, City, State, Zip, Telephone, Custom Questions, etc. The most common format for leads delivery is a comma delimited or tab delimited CSV file, which is readable by almost any autoresponder, and almost any spreadsheet. We offer real time co-reg data delivery or batched co-reg delivery. Additionally, we provide a web based interface to track your co-reg leads and commissions and you have the option to download them from the service in real time.

During the co-registration process is traffic re-directed away from the publisher site?
Absolutely not. The ExclusivePath proprietary interface is designed to work compatibly and non intrusively with publisher websites. The layout transparently loads over top of the publisher site and disappears after completion or cancellation. There are additional modules which can be easily added to the publisher site so that the registration interface can be loaded upon a banner click, text link, or as an interstatial ad.
The interface is VERY clean and both consumer and publisher friendly.
It is non interfering and non intrusive. We do NOT make use of annoying pop up technologies and or other irritating methods.

Can the data be re-licensed?
There are several options available for Exclusive Path clients.
Generally however, the data is shared between the site owner, the advertiser, and the Exclusive Path network although specialized campaigns can be negotiated.

Does ExclusivePath use spam, pop ups, or other irritating means to trigger co-registrations?

Absolutely not. The ExclusivePath proprietary interface is designed to work compatibly and non intrusively with publisher websites. The layout transparently loads over top of the publisher site and disappears after completion or cancellation. There are additional modules which can be easily added to the publisher site so that the registration interface can be loaded upon a banner click, text link, or as an interstatial ad. The interface is VERY clean and both consumer and publisher friendly. It is non interfering and non intrusive. We do NOT make use of annoying pop up technologies and or other irritating methods.

What percentage of ad revenue is paid out to the publisher?
Fifty percent of gross ad revenue is paid out to the publisher.

Does ExclusivePath.com charge any fee's to publshers wishing to participate in the service.
No there are no set up fee's to participate.

What are the approval requirements to qualify as a publisher or advertiser?
We require publishers and advertisers to maintain a high traffic website or network of websites, that does not/do not participate in/with or condone, or publish illegal or morally objectionable material.