So farewell, BT Movio [James Cridland]

Clipping

It was the only DAB radio I’ve seen that genuinely offered something over and above the user experience of FM. This was no wooden box with a slow scrolly screen; this was a device that, for radio, offered far more than you could ever get with analogue. It showed why DAB radio can offer so much and is so versatile. It truly showed that DAB in mobile phones works. Consumers really want it. It offers so much more than analogue. And it works well in a mobile device. As a good implementation of a DAB radio inside a phone, it was a huge success. Other manufacturers should take note. So, as a radio, it was a truly revolutionary product. The real shame was that both BT, and Virgin Mobile, believed it was a mobile television product - ignoring everything their research, and customers, and radio broadcasters, were telling them.